Why Alexforbes Exbox Toolbox Impact Game
AF Brandbox
BrandBox

Welcome! The Brandbox is a space for you to explore and immerse yourself in insights, inspiration and attributes that shape our refreshed brand.

Choose your brand journey...
Open our Toolbox to discover the Why? How? and What? behind our brand refresh. Help yourself to useful templates here.

And.. step into the playful arena of the Exbox, where you can experience the 3 brand archetypes through your 5 senses.

Why Alexforbes?

The goals you set yourself to achieve define the impact you want and the impact you make. As individuals, it may be a life of purpose, a legacy left for family, or a retirement filled with ambition. As businesses, it may be to enable the very same for employees, which in turn results in a better, more resilient business.

Why Insight, Advice and Impact?
Well, to start with, it's all connected. It all adds up to make the difference we seek and the difference we aim to make for others.
Insight
To know how to make a difference, we must have a deep understanding of what people need, the important decisions to be made to meet their needs and the world that influences those decisions. It is why we constantly challenge, research and analyse.
Advice
Good advice comes from experience and connecting all the insight we have to decisions that will meet people’s needs. But it is also more than that. Good advice is inclusive, understandable, accessible and practical. It needs to really connect with people and their goals.
Impact
The impact we want to make is by positively improving people's lives. The impact we want for our clients is for their needs to be met and their goals achieved, making sure they feel confident and in control throughout our journey together.